Marketing Analytics

Service Description

Marketing becomes powerful when everyone can see how spend turns into outcomes. We connect data across platforms, web analytics, CRM, and, when relevant, point-of-sale or reservation systems to build a single, credible view of performance. The model is pragmatic: platform attribution for speed, blended metrics for truth, and lightweight media-mix thinking when the scale of decisions demands it. We compute the numbers that matter—customer acquisition cost, lifetime value, payback windows, retention curves by cohort, contribution margin by channel—and we visualize them in a cadence that drives decisions rather than debate. Weekly, we highlight what moved and why; monthly, we review channel budgets, creative fatigue, and offer effectiveness; quarterly, we translate learning into allocation shifts and new bets. Where tracking gaps exist, we instrument server-side events or use geo and time-based lift studies to approximate reality without pretending to precision. Narrative matters as much as math, so we pair charts with plain-English summaries and an action list: stop, start, scale. Over time, this discipline replaces opinion with evidence, helps leaders communicate clearly to finance and the board, and gives creative teams confidence that their best ideas will earn support. The payoff is not just efficiency—it’s momentum, because every team can see how their work compounds into growth.