Website Analytics

Service Description

When measurement is muddy, teams argue; when it’s clear, they move. We implement analytics you can trust and read without a translator, then connect those numbers to everyday decisions. In GA4, we define events that mirror real actions—viewing a key section, starting and submitting forms, adding items, initiating checkout, tapping to call, booking a reservation—then align those events with ad platform pixels so attribution stays consistent. Consent and privacy are handled thoughtfully: clear choices for visitors, respectful defaults, and server-side or first-party approaches where appropriate so data remains durable without overreach. We validate tracking by walking the site like a user, checking that parameters, sources, and revenues stitch together correctly, and we document definitions so “conversion,” “session,” and “lead” mean the same thing across teams. Dashboards are designed for two modes: a daily pulse that flags exceptions and a deeper view for monthly reviews with segmented trends, funnel drop-offs, cohort retention, and campaign contribution. When a number moves, we investigate root causes—creative, offer, speed, inventory, algorithmic shifts—so fixes are targeted, not superstitious. We also prepare for experiments: clean baselines, holdout logic, and naming conventions that make tests comparable over time. The outcome is a shared instrument panel where leaders spot opportunities quickly, marketers adjust with confidence, and product and operations see the downstream effects of their work. Decisions get faster, debates get shorter, and progress becomes visible.